Meet Alli, the founder and mastermind behind SuperMush – the brand that’s redefining “chill” with its sleep gummies and magic Chill Spray. Come add balance to bedtime as we chat mushrooms, the mental wind-down, and her podcast @intothemultiverse. 

I VERY MUCH BELIEVE FUNGI IS THE BIGGEST LEVER YOU CAN PULL IN HUMANITY TO MAKE THE BIGGEST IMPACT ON THE ENVIRONMENT, PHYSICAL HEALTH, AND MENTAL HEALTH.

You have a cool job, tell us how you got here.

Functional and psychedelic mushrooms changed my life, so much so that I decided to stop everything else I was doing and direct all my attention on fungi. And now I will talk about how I incorporate mushrooms for a living.

My story with mushrooms started with functional, non-psychedelic ones, I started using Lion’s Mane, Cordyceps, Turkey Tail and Reish pretty religiously and they revolutionized my physical and mental health and gave me a clarity that was potent enough to create an obsession with understanding more about them.

I very much believe fungi is the biggest lever you can pull in humanity to make the biggest impact on the environment, physical health, and mental health. Mushrooms are misunderstood magic, and I believe their innate wisdom can be distilled into countless life lessons to teach us how to be better to ourselves, each other, and the world around us. 

Me and my cofounder Brian Friedman created SuperMush to bring our brains and bodies back into balance, and bring the world of mushrooms to the masses. Our mission is to make the world more colorful and fun, and our brand is centered around community, movement, and creative expression - and we’re inspired by the iconic culture and music of the 1960s and 70s. 

We also educate through our media arm and psychedelics podcast @intothemultiverse. Through my deep dive into studying the world of fungi about 7 years ago, I also became a student of the psychedelics space. This passion evolved into my advocacy and education work in bringing psychedelics to the mainstream wellness conversation. 

As a part of this journey, I started reading psychedelic policy, and saw a gap in legal advocacy for microdosing. I co-founded a nonprofit called Microdosing Collective that’s working on creating access legal and safe microdosing.

Other than your amazing sleepy gummies, what helps you wind down for the evening?

Reishi Tea, day recap convos with my amazing roomies, blue light blockers from Ra Optics, sex. 

What do you look for in your home uniform?

COMFORT. Matching sets that are super pajama-adjacent but double as dope streetwear with the right accessories. Also lots of SuperMush sweatsuits.

What do you look for in your restwear?

Silky things that make me feel luxurious and royal whilst sending emails at 11pm. 

Tell us what’s always on your nightstand.

Books about mushrooms, apple cider vinegar spray, SuperMush Sleep Gummies, SuperMush Chill Spray, Salt Lamp, blue light blocking glasses, and a remote that connects to all my lights so I don’t need to get out of bed to turn them off.

Tell us how you think about rest’s role in mental health.

I recently wrote an email about how being tired is essentially the same as being drunk. Deep, effective rest is vital for well-being. I track my HRV (heart rate variability) as my major metric of health and it’s highest when I sleep REALLY good. I have learned that I function best in cycles, with sprint periods, and deep rest. I’m on 60+ flights a year on average, and reset and recalibration through a blend of fun biohacking tools is a priority for me. When I take time to rest and turn my brain off, my most creative ideas and energy come through.