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27 June 2022

Introducing New Cooldown Pima™

We get it. You’re hot. In bed. We can help.

Turns out that our body temperature plays a key role in how well we sleep.  If you’ve ever woken up to sweaty pajamas or damp sheets, then you likely already know—staying cool is the key to a great night’s sleep. And a good night’s sleep is the key to just about everything else. Hot sleep can cause fragmented sleep, which in turn can have subtle effects on things like complex memory retention, mood, and alertness, among others. You may not always be able to get the recommended 8 hours of sleep a night, but we want to ensure that the sleep you are getting is as valuable as possible. 
 
Meet Cooldown Pima™, our innovative restwear collection that keeps your body closer to its ideal sleeping temperature. Here’s how it works. Our unique fabric blend actually reacts to your rising body temperature—cooling you down when you need it most. Our jade-infused US cotton pima is cool-to-the-touch, regulates humidity for greater comfort, and is uniquely engineered to dissipate sweat and keep you cool. It has been sleep tested and proven to keep you cooler while sleeping versus regular cotton sleepwear — it’s unique technology works with the body to thermoregulate and has been tested to keep you feeling cooler than cotton by up to 2 degrees C. It’s the most comfortable restwear, designed to function like your favorite activewear, and made with smart tech—and you don’t need to leave your bed for it to work. What could be better than that?
Now let’s get real for a second—most of us don’t wash our sleepwear after every wear. It’s ok, we don’t judge, and neither does Cooldown Pima™. Ionic+ is engineered to be antimicrobial, meaning you can wear it more and wash it less. The fabric also has a unique HEIQ smart finish that is durable for over 40 washes. But you don’t have to be afraid of washing when you are ready because we’ve designed everything to have minimal shrink to help retain shape and fit. Just machine wash and lay flat to dry. 
 
So let’s recap – it keeps you cool and dry, it’s antimicrobial, thermoregulating, and blended with jade. It looks and feels awesome. All of that AND it’s made with fine staple US pima cotton. 
Now that’s Cool.

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